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Ben & Jerry's Founder to Speak to Students

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Aspiring entrepreneurs and ice cream lovers alike will be delighted to hear that Jerry Greenfield, co-founder of Ben & Jerry’s ice cream and socially responsible businessman, will take the podium at the University of Wisconsin- Milwaukee as part of the 21st annual Distinguished Lecture Series on April 17, 2012 at 7 p.m. in the Union Wisconsin Room.

The M&I Center for Business Ethics at the Lubar School of Business is sponsoring this event in conjunction with UWM Union Programming, UWM Union Sociocultural Programming, UWM Restaurant Operations, and the UWM Bookstore.

“The M&I Center is excited to help provide this opportunity for students,” says Lubar School of Business Dean Timothy L. Smunt. “Many of today’s students are interested in leading socially responsible business lives. The Ben & Jerry’s story demonstrates that students can combine their business skills and their personal value systems to create sound businesses with objectives beyond the bottom line.”

Greenfield will share anecdotes and advice for creating wholesome, environmentally friendly products while strengthening a company’s significance for employees, shareholders and consumers. For Greenfield and his business partner Ben Cohen, it all began with a $5 ice cream making course and some radical management concepts.

From inside a dilapidated gas station in Burlington, VT, the ice cream gurus built their empire on a foundation of human rights advocacy, environmental awareness and waste control, demonstrated in day to day practices like the banning of sticky notes and limiting the use of pencils in the office, as well as larger projects like donating production waste to a local farm to please and plump the pigs. Since the company’s inception in 1978, Ben & Jerry’s has become a home state treasure in Vermont with rich, unique flavors like Chunky Monkey, Rainforest Crunch and flavors with a mind on pop culture like Cherry Garcia, named for rocker Jerry Garcia, and Stephen Colbert’s Americone Dream.

Following Greenfield’s lecture will be a book signing and free ice cream social. For more information, call 414-229-3111. Tickets may be purchased at the UWM Bookstore or by calling 414-229-4201 or 1-800-662-5668.