Hanh Trinh, Ph.D. 

Associate Professor 

Interests and Expertise
Dr. Trinh is a member of the Academy of Management, Southern Management Association, Association of Health Services Research, and Wisconsin Network for Health Policy Research. He has presented papers at the national and international conferences and currently reviews manuscript for a number of academic journals. He has published in management and health care journals including Health Services Research, Health Care Management Review, Health Services Management Research, Health Care Management Science, Advances in Health Care Management, Quality Management in Health Care, Health Marketing Quarterly, and Journal of Professional Services Marketing.

Recent Publications
Shewchuk, R. M., O'Connor, S. J., Fottler, M., & Trinh, H. Q. (2001). Understanding the meaning of health care management research through the use of a cognitive mapping approach. Advances in Health Care Management, 2, 63-90. O'Connor, S. J., Trinh, H. Q, & Shewchuk, R. M. (2001). Perceptual gaps in understanding patient expectations for health care service quality. Quality Management in Health Care, 9(2), 26-42. Trinh, H. Q., & O’Connor, S. J. (2000). Strategic behavior of U.S. rural hospitals: A longitudinal and path model examination of market power, cost control, environmental and organizational characteristics on financial performance. Health Care Management Review, 25(4), 48-64. O'Connor, S. J., Trinh, H. Q, & Shewchuk, R. M. (2000). Determinants of service orientation among medical students. Advances in Health Care Management, 1(1), 205-237. Trinh, H. Q., & O'Connor, S. J. (2000). Regulatory effects in health care: Philosophies, impacts, and free markets. Health Marketing Quarterly, 17(3-4), 57-75. Egeren, M. V., Trinh, H. Q., & O'Connor, S. J. (2000). The influence of top management team and external environmental characteristics on market orientation and performance in service firms: A test and refinement of a causal model. Journal of Professional Services Marketing, 20(1), 5-22. Trinh, H. Q. (1999). Are rural hospital 'strategic'? Health Care Management Review, 24(3) 42-54. Trinh, H. Q., & Begun, J W. (1999). Strategic adaptation of U.S. rural hospitals during an era of limited financial resources: A longitudinal study, 1983 to 1993. Health Care Management Science, 2, 43-52. Trinh, H. Q., & Begun, J W. (1998). Hospital response to the implementation of prospective payment, Health Services Management Research, 11, 163-173.

Speaker Topics 
Health Care Costs
Managed Care and Its Marketplace
Operations and Human Resources Management
Strategic Management of the Health Care Industry

Education
Ph.D., Medical College of Virginia, Health Services Organization, 1994
M.S., University of Wisconsin-Madison, Health Care Fiscal Management, 1983
MBA, University of Wisconsin-Oshkosh, Finance and Economics, 1978