Priya Nambisan, Ph.D.

Assistant Professor

[Image] Priya Nambisan

Northwest Quadrant Building B, Room 6410
Phone: (414) 229-7136
Fax: (414) 229-3373


Health Informatics & Administration


  • Post-Doctoral Fellow, University of Wisconsin – Madison, 2005-2006
  • Ph.D., Communication & Technology, Rensselaer Polytechnic Institute, Troy, NY, 2005
  • MS, Nutrition Science, Syracuse University, Syracuse, NY, 1997

Speaker Topics

  • Social Media and Health
  • Electronic Medical Records Adoption in U.S Healthcare Industry
  • Patient engagement and value co-creation in healthcare
  • Health Communication – patient-physician communication & technology mediated communication
  • Personal Health Records & Consumer Health Informatics

Interests & Expertise

Dr. Nambisan’s research falls at the intersection of three important and emerging themes in healthcare: (a) meeting the needs of informed and actively participating healthcare consumers (which implies the relevance of information seeking, communication and information science); (b) healthcare organizations that interact with one another and with their customers, (which implies the relevance of health services research, healthcare administration, marketing communication, organizational research, and knowledge management); and (c) the development and use of new health information technologies (which implies the relevance of technology management, information systems, human computer interaction, and usability research). Dr. Nambisan pursues highly inter-disciplinary research that draws on the different fields mentioned above.

Her work has been published in premier journals such as the Journal of the American Medical Informatics Association (JAMIA), Health Care Management Review (HCMR), MIT Sloan Management Review (SMR), Journal of Business Research (JBR), Online Journal of Public Health Informatics (OJPHI) and the Interactive Journal of Medical Research (iJMR).

Recent Publications

Nambisan, P., Kreps, G. L., & Polit, S. (2013). A Systems Approach to Understanding HIT Adoption: A Multi-Theoretic and Multi-level Analysis. Interactive Journal of Medical Research (iJMR), 2(1), e5.

Nambisan, P., Vanderslius-Morgan K., & Kreps, G. (2013). Combining Social media research and Community Based Participatory Research (CBPR) to support weight management among freshmen students. DCHC conference, Fairfax, VA.

Huang, K.-Y., Chengalur-Smith, I., Uzuner, Ö., Nambisan, P., & Choi, N. (2012). Supporters in Deed: Studying Online Support Provision from the Perspective of Social Capital. Thirty Third International Conference on Information Systems, Orlando, FL.

Nambisan, P. (2011). Health information seeking and social support in online health communities: Impact on patients’ perceived empathy. Journal of the American Medical Informatics Association (JAMIA), 18(3), 298-304.

Nambisan, P. (2011). Evaluating patient experience in online health communities: Implications for healthcare organizations.  Health Care Management Review, 36(2), 124-33.

Nambisan, P., & Watt, J. H. (2011). Managing customer experience in online communities. Journal of Business Research, 64(8), 889-895.

Huang, K.-Y., Nambisan, P., & Uzuner, Ö. (2010).  Informational Support or Emotional Support: Preliminary Study of an Automated Approach to Analyze Online Support Community Contents. Proceedings of the Thirty First International Conference on Information Systems (ICIS'10), St. Louis, MO.

Nambisan, P. (2010). Virtual Public Health Emergency Preparedness program: An evaluation of user experience with the technological environment. Online Journal of Public Health Informatics, 2(3). ISSN 1947-2579.

Nambisan, P., Gustafson, D., Pingree, S., & Hawkins, R. (2010). Patients’ sociability and usability experience in online health communities: Impact on attitudes towards the healthcare organization and its services. International Journal of Web-based Communities (Special Issue on Web-based Communities and Healthcare), 6(4), 395-409.

Nambisan, P., & Nambisan, S. (2009). Models of consumer value co-creation in health care. Health Care Management Review, 34(4), 344-354.

Nambisan, P. (2009). Online health information technologies: Enabling service innovation in health care. Annals of Information systems, 5, 159-177.

Nambisan, P. (2009). Conceptualizing customers’ Online Community Experience (OCE): An experimental study. International Journal of Internet Marketing and Advertising, 5(4), 309-328.

Nambisan, P., Lamkin, D., & DeLong, C. (2009). Early outcomes of a combined Telemedicine and Telemonitoring project for aging individuals with disabilities. American Public Health Association (APHA) – HIIT division, Philadelphia, PA.

Nambisan, P., Maniccia, D., & Waltz, E. (2009). Virtual Public Health Preparedness program: An evaluation of the user experience with the technological environment. American Public Health Association (APHA) – PH Edu and Health Promotion division, Philadelphia, PA.

Nambisan, P. (2009). Do online health communities help create positive perceptions regarding the healthcare organization and its services? Academy Health Annual Research meeting, Chicago, IL.

Nambisan, P. (2009). Dimensions of online community experience (OCE): Impact on customer attitudes and perceptions. Academy of Management – Organizational communication and Information systems (OCIS) Division, Chicago, IL.

Nambisan, P., & Watt, J.H. (2008). Online Community Experience (OCE) and its impact on customer attitudes: An exploratory study. International Journal of Electronic Marketing and Retailing, 2(2), 150-175.

Nambisan, S., & Nambisan, P. (2008). How to profit from a better “virtual customer environment”. MIT Sloan Management Review, 49(3), 53-61.

Nambisan, P. (2008). Online Health Communities: Implications for Service Innovation in Health Care Organizations, Selected for publication in the Best paper collection series, vol.II, Academy of Innovation and Entrepreneurship, Beijing, China.

Watt, J. H., Rotondo, A., Ala, S. K., Wood, K. T., Kimelfeld, Y., & Nambisan, P. (2008). Resolving the Role of Web Site Pragmatic Value in the Hierarchy of Advertising Effects, International Communication Association conference, Montreal, Quebec, Canada

Nambisan, P. (2007). Simultaneous Media Usage: A challenge for Health Communication Professionals. National Conference on Health Communication, Marketing and Media – by Center for Disease Control, Atlanta, GA

Recent Funded Grants

Engaging Citizens in Co-Creation in Public Services: Lessons Learned and Best Practices
Role: Co-Principal Investigator
Agency: IBM Center for the Business of Government