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Q2 2013 Wisconsin Economic Scorecard released

 The latest Wisconsin Economic Scorecard (WES), a quarterly tracking poll of Wisconsin residents co-sponsored by UWM CUIR, WUWM 89.7, and the WisBusiness.com, explored opinions on the state transportation fund shortfall. Findings include:

  • Delaying major road construction projects was the preferred method for covering the shortfall.
  • Least preferred methods include increasing the gasoline tax and passenger vehicle user fees, as well as introducing toll roads on major highways.

This quarter's survey also asked residents to rate their confidence in the Wisconsin Economic Development Corporation's ability to bring jobs to the state. Twenty-seven percent (27%) indicated they have "no confidence," up from 20% the last time the question was asked in November.

The poll also tracks resident economic sentiment and experience over time. Second quarter results show:

  • While a majority (58%) of residents feel the state is headed in the "right direction," the proportion describing the economy as "poor" increased from 18% last quarter to 23% this quarter.
  • Spending on non-necessities (e.g., restaurants and entertainment) has increased, but so has the incidence of serious personal financial problems, such as affording house payments.

The WES Q2 research brief is available, as are frequencies. Read coverage of the poll in the Milwaukee Journal Sentinel.  


The Q2 2013 Wisconsin Economic Scorecard was a random digit dial (RDD) landline/mobile telephone survey of 560 Wisconsin residents, conducted by the CUIR Survey Center at the University of Wisconsin—Milwaukee from June 3‐6. The sampling margin of error was ±4.1% at the 95% confidence level.