Client: Department of University Relations and the UWM Research Foundation
Goals: Promote the innovative, stimulating, solution-focused $59 million research culture that thrives at UWM to our VIP audience.
Audience: The Annual Research Report puts the success of our leading researchers into the hands of our VIP audience: donors, governmental leaders, prospective faculty and graduate students, and research colleagues worldwide. The research report serves this important, hard-to-reach audience by combining stunning photography with compelling copy that’s defined by minimal word count with maximum impact.
Strategy: The 11x9 full-color report reaches a wider audience through the microsite showing exclusive video interviews with featured UWM scientists. Every reader – in forty minutes or 60 seconds – can learn something about the evolving research culture thriving at UWM.
From Day One, photographers and writers, web and multimedia producers, content editors and senior scientists in every discipline work collaboratively to create this signature piece. We’ve even been known to hire a stylist. The proof is in the pages – all 32 of them.
Team: Peter Amland, Mary Baylor, Troye Fox, Laura Glawe, Laura Hunt, Regan Jacobson, Peter Jakubowski, Mario Lopez, Nancy Mack, Kathy Quirk, Beth Stafford, Tina Wagner
Client: Departments of Admissions & Recruitment (DAR) and University Relations
Goals: Increase applications and visits to UWM
Audience: Our 2012 creative approach changed to reflect changes in our creative capacity – we merged to bring more diverse, specialized marketing talent to the table. Viewbook readers – that’s prospective students and their families – changed, too. They want more to look at, more to do, less to read. We obliged.
Strategy: When the 14-page viewbook landed in hands of prospective UWM students and parents, UWM.EDU was ready. From the book, prospective students were driven to the website and to the Viewbook-exclusive UWMLOOK microsite. There the UWM students from the Viewbook were also featured in IAMUWM videos.
Recruitment and social media strategists reached out to prospective students on Twitter and drove them to LOOK, where they integrated pro-UWM tweets from currently enrolled students. Conversation continued on Facebook with a UWMLOOK tab. Finally, a UWM-branded USB served as a stand alone piece that contained the full, fully interactive LOOK microsite. No paper needed.
Team: Mary Baylor, Tammy Colavecchi (DAR) Laura Glawe, Peter Jakubowski Gina Johnson Angela McManaman , John Mills, Amy Randall, Shelly Rosenquist Tina Wagner, (DAR)
Client: UWM's School of Education and UW-Green Bay's College of Professional Studies
Goals: Give educators an attractive, easy-to-use tool that delivers in-depth, quantitative data about what's happening inside K-12 classrooms.
Audience: K-12 educators
Strategy: Classroom observation used to consist of an administrator scribbling down subjective notes. But today's technology makes it easy to pump up the value of the observation experience, delivering useful, quantitative data to the teacher being observed while also fueling important research by education faculty on the state of teaching today.
To create the iPad application, University Relations teamed up with App Brewery, UW-Milwaukee's Mobile Innovation Lab, which includes an interdisciplinary group of designers, programmers, students and staff. It was an iterative, collaborative process, with the mobile team working closely with faculty to field-test versions throughout development.
The end result? An app that allows observers to track student demographic info and classroom activity in real time, capturing the details of student-teacher interactions in an information-rich report.
But the app has the potential to help more than just educators in the field. Some of the observational data - used anonymously - will be synced up to the cloud so that faculty at UWM and UWGB can mine the data for trends, getting a true glimpse of what's happening inside classrooms around the world.
Team: Craig Berg (UWM School of Education), Scott Ashmann (UWGB College of Professional Studies), Ricky Kaja, Tim Miles, Quinn Madson, Hunter Ruth
Client: College of Nursing
Goals: Increase the College of Nursing's alignment with the university's brand, appeal to prospective students, elevate academic programs, tell the stories of the people who are part of the College of Nursing, and showcase the work they do.
Audience: The College of Nursing website serves prospective students, current students, faculty, research colleagues partnering organizations, and the community.
Strategy: The project used a content-first strategy. Drop down panel navigation, concise writing, and smart use of headings and whitespace lets visitors quickly find the information they are looking for. The design of the website uses a mobile-first approach to deliver content optimized for mobile devices while continuing to accommodate traditional, full-sized computers. Impactful photos and videos were selected to engage visitors and tell the story of the College of Nursing. IDEAS and InFocus sections put a spotlight on case studies that illustrate the innovations, discoveries, engagements and solutions of the students, faculty and alumni of the College of Nursing.
Team: Wendy Welsh, Gina Lukaszewicz, Ericka Mendez, Regan Jacobson, John Mills, Ricky Kaja and MaryAnn Riggs.
University Relations is about more than just award-winning marketing pieces (though we do those, too). We also connect in a very personal way with UWM's key stakeholders, from government officials to neighbors to Panthers fans, through a variety of areas.
2013 Research Report
Classroom Observation and Analytics App
College of Nursing - UWM Web Identity